Consumers want 5G when they understand it

Demand for 5G enhanced mobile broadband (eMBB) service increases significantly when consumers understand what it is and what it can do for them. We found that 80% of consumers who understand 5G want it, compared with just 23% of those who aren’t familiar with it.

Consumers are willing to pay more for 5G

Over half of survey respondents said they’d be willing to pay more for 5G. Focus group participants, however, said they’d look carefully at costs and at different providers’ offers – suggesting consumers will only be willing to pay more when they truly understand the 5G difference.

Consumers want 5G when they understand it

Demand for 5G enhanced mobile broadband (eMBB) service increases significantly when consumers understand what it is and what it can do for them. We found that 80% of consumers who understand 5G want it, compared with just 23% of those who aren’t familiar with it.

FWA and video are the top use cases beyond eMBB

Consumers were attracted to all of the higher-value 5G services we presented, but the ones with the most appeal are Fixed Wireless Access (FWA) as an alternative to wired broadband, and video use cases including video capture, streaming and calling, as well as video detection with alerts.

There’s huge scope for CSPs to expand beyond connectivity

While FWA and eMBB are the top use cases for 5G, our survey revealed a strong appetite for 5G-enhanced services in many areas, from home monitoring and real-time drone video to cloud gaming, AR-based translation, precise navigation, and more.

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