Trends in new sign-ups
2016 Acquisition and Retention Study report series

4G customers are happier. Happier with their mobile data speed. More satisfied with the consistency of their mobile data and as a result, use more data. Globally, 38% percent of new sign-ups in the last 12 months have been for 4G and the pace is accelerating. Yet, our research shows there are still barriers to overcome:

• Mature markets are 2x more likely to use 4G than transition markets
• 17 percent of consumers globally are not aware of the network they use
• Over 30 percent of consumers in both mature and transition markets stated device incompatibility as the top reason for not yet using 4G
• Many consumers still perceive 4G to be more expensive.

Nokia’s Trends in new sign-ups report is part of the 2016 Acquisition and Retention Study report series. It discusses the current trends in 4G adoption and offers insights into what might be holding back further 4G usage.