Choosing a mobile operator
2016 Acquisition and Retention Study report series

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Which mobile operator are you with? Over 40 percent of consumers rely on advice and recommendations made by family and friends when choosing their mobile operator.

  • Being on the same network as friends and family is an important consideration
  • But price is still the main reason for 45 percent of global consumers when choosing their mobile operator
  • After price, the main reasons for choosing a mobile operator are Network Quality and Network Coverage
  • But many consumers are now considering factors such as Customer Care when selecting a new mobile provider.

Choosing a mobile operator is part of the 2016 Acquisition and Retention Study report series. It provides insight into what might hold consumers back from switching operators, but when they do decide to make the switch, this report further reveals how, and why, consumers choose their mobile operator.

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