What it takes to become a digital master

As we move deeper into a digital economy, new possibilities are opened for organizations to change the way they connect and create value for their customers.

Driven by the convergence of mobility, digital data analytics, and cloud technologies organizations are redefining business practices and developing comprehensive digital transformation strategies.

Join George Westerman, MIT researcher and author of Leading Digital Turning Technology Into Business Transformation and Rasu Shrestha, Chief Innovation Officer at UPMC for a lively discussion about "What It Takes To Become A Digital Master," and learn about business and technology strategies for successful digital transformation.

Leading Digital

Webinar Topics

This event will help you to understand what is needed to enable the digital enterprise successfully and will examine:

  • Where to invest in digital capabilities
  • How to lead your digital transformation
  • How to digitally enhance operations
  • How to develop an IT strategy for a next generation digital infrastructure


George Westerman

Principal Research Scientist, MIT Sloan Initiative on the Digital Economy

Massachusetts Institute of Technology (MIT)

As a Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy, George leads research programs on digital transformation, innovation, and IT leadership. An award-winning author of three books and dozens of other contributions, he helps senior executives drive new competitive advantage through technology.

Rasu Shrestha

Chief Innovation Officer, UPMC - Executive Vice President, UPMC Enterprises

University of Pittsburgh Medical Center (UPMC)

Rasu is responsible for driving UPMC's innovation strategy, serving as a catalyst in transforming the organization into a more patient-focused and economically sustainable system. He is a respected thought leader and visionary in the field of health care information. He was recently recognized as one of the "Top 20 Health IT Leaders Driving Change" and as a "Top Healthcare Innovator" by InformationWeek.

Mike Yeomans (Moderator)

Head of Campaign Strategy and Execution


Leading digital strategy and campaigns at Nokia, Mike has over 17 years in technology startups and multi-national firms holding a number of senior level positions in digital marketing, communications and strategy.

Register to watch the webinar