What does it take to attract and retain loyal mobile subscribers? We asked 20,000 mobile subscribers and 28 operators to find out.
2016 marks the ten-year anniversary of Nokia’s Acquisition and Retention Study, an extensive global consumer survey where we surveyed mobile subscribers and operators about their views on a variety of topics ranging from network quality and customer care to mobile advertising and value-added services. We asked about 4G adoption and what might be holding some consumers back. We asked about what factors are important when choosing a mobile operator and what consumers worry about in terms of mobile security - all these topics impact both customer acquisition and retention in some way.
In this live webinar, “Insights from the study and operator interactions: Nokia 2016 Acquisition and Retention Study”, join our experts for a one hour session with interactive Q&A which will delve into the results of this market research and offer insights from our ongoing interactions with operators regarding the study findings.