Insights from the study and operator interactions: Nokia 2016 Acquisition and Retention Study

Insights from the study and operator interactions: Nokia 2016 Acquisition and Retention Study

What does it take to attract and retain loyal mobile subscribers? We asked 20,000 mobile subscribers and 28 operators to find out.

2016 marks the ten-year anniversary of Nokia’s Acquisition and Retention Study, an extensive global consumer survey where we surveyed mobile subscribers and operators about their views on a variety of topics ranging from network quality and customer care to mobile advertising and value-added services. We asked about 4G adoption and what might be holding some consumers back. We asked about what factors are important when choosing a mobile operator and what consumers worry about in terms of mobile security - all these topics impact both customer acquisition and retention in some way.

In this live webinar, “Insights from the study and operator interactions: Nokia 2016 Acquisition and Retention Study”, join our experts for a one hour session with interactive Q&A which will delve into the results of this market research and offer insights from our ongoing interactions with operators regarding the study findings.

Who Should Attend?

This webinar is intended for mobile operators who are interested to learn more about what consumers weigh up when they ask themselves the question “Should I stay? Or should I go?” Join to hear about what additional acquisition and retention insights Nokia has learned from our operator discussions.

The webinar will last about 45 minutes followed by a live audience question and answer session. An on-demand recording will be available following the event.


Miia Toivola

Acquisition and Retention Study lead, and head of Network Management and SON marketing


Miia drives Nokia’s global Acquisition and Retention Study. With 15 years of international experience in the telecoms industry, you can also ask her about network management, SON, CEM and analytics. Miia lives in Finland, loves Italian food and successfully juggles post-graduate studies, family, friends and sports.

Francesca Sartori

Head of Operators Business Strategies


Francesca drives Operators Business Strategies which provides differentiating insights to customer CxOs. By combining unique research with Nokia’s network knowledge, she advises service providers on business performance improvements. Francesca is Italian but is based in Munich, Germany. She loves cooking, visiting new cities and science fiction movies.

Watch the Webinar

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