It’s a brave new world for the broadband marketer

Marketing broadband always used to be mostly about how fast your service was and how much it cost. That was it. But as technology has advanced and customers have become more sophisticated in their demands, it’s now much more complicated to capture customers and retain profit margins.

In this white paper, we’ll discuss the four key challenges of fixed broadband marketing in today’s competitive environment, namely:

• How mobile do you need to be?
• Do you really need a gigabit?
• What multiple of multiplay is needed?
• How do you entice higher revenues per user?